about us

Haceli is a Swedish fashion brand with its head office in the heart of Stockholm. Haceli was established in 2019 by founder Linn Johansson.

Linn created the brand with the purpose of making designs in good quality at affordable prices. Something she felt like had been missing in the industry.

Founder Linn Johansson

Haceli’s identity is based on elegant references to emphasize the feminine and modern woman. Inspired by historic style icons to create a classic but stylish feeling is the Hacéli foundation. It's the small things that make the complete outfit. Therefore Haveli has a big focus on accessories.

The Hacéli design and DNA combines classic and trendy with a twist of playfulness.

“It’s important for us to dare to be innovative but still be classic. Colors, prints and details will always be a part of our collections”.